You don’t have an SEO problem.
You have a visibility problem.
AI now decides which brands get cited, trusted and recommended.
I help companies see where they stand — and what actually needs fixing — before growth stalls or money is wasted.
Why People Work With Me
SEO today is complex, opaque, and increasingly shaped by AI systems. Most teams don’t need more tactics — they need clarity.
I work with brands that want a senior advisor to diagnose what actually matters, remove friction, and build visibility that compounds instead of breaking every time the rules change.
No juniors. No bloated agency layers. Just clear direction and execution.
- 16 years in SEO.
- Scaled local businesses, eCommerce stores, and enterprise sites.
- Built strategies for national brands through agency partnerships.
- Blends SEO, CRO, analytics, and AI-driven content systems.
Senior judgement on SEO decisions that affect revenue
Trusted to guide brands where mistakes are expensive
Long-term thinking in fast-moving, competitive markets
Clear priorities. Fewer surprises. Better outcomes.
Proven at Scale
I’ve worked with national brands, high-volume ecommerce sites, comparison platforms and regulated industries where SEO mistakes are expensive and visibility really matters.
This work has been pressure-tested in competitive markets — not theory, not experiments.
National brands with complex SEO requirements
High-volume ecommerce and marketplaces
Comparison and lead-generation platforms
Regulated and compliance-heavy industries
Long-term SEO programs, not short-term fixes
Results from Complex, Competitive Environments
A small sample of work where SEO
outcomes mattered.
National Retailer (50k+ URLs)
Growth stalled after site complexity increased
OUTCOME
- +31% organic revenue
- Stabilised rankings post-migration
- Clear architecture for future growth
Ecommerce Brand Scaling to 7 Figures
SEO performance couldn’t keep pace with growth
OUTCOME
- +31% organic revenue
- Higher-intent traffic
- Reduced volatility during scale
Multi-Location Medical Group
Visibility fragmented across locations
OUTCOME
- Improved local and national visibility
- Clearer entity signals
- Increased qualified enquiries
What Changes When We Work Together
When brands work with me, SEO stops feeling uncertain and reactive.
They gain clarity on where visibility is leaking, confidence in what to prioritise, and a system that supports growth instead of creating risk.
Your brand becomes visible and citable in AI-powered search
Google clearly understands who you are and what you should rank for
Your brand becomes visible and citable in AI-powered search
Content works harder instead of bloating the site
Rankings stabilise instead of spiking and crashing
SEO becomes predictable, measurable and boring (in a good way)
Who I Work With
I work best with brands that value clarity, senior input and long-term advantage.
If you’re looking for cheap SEO or quick tricks, I’m not the right fit — and that’s intentional.
Take digital seriously
Understand SEO is a long-term asset
Have real products/services that convert
Have real products/services that convert
Want systems, not chaos
Are ready to implement
Value senior thinking than cheap outsourcing
Want to know how visible your brand is in AI search?
No “book a call” yet.
We’re still warming them.